AI exploration
This page showcases selected projects created through my exploration of generative AI in design and advertising. Using a mix of tools for writing, image generation, voice, and video — including ChatGPT, MidJourney, Adobe Firefly, DALL·E, ElevenLabs, and Haiper — I explored how AI can support creative ideation, storytelling, visual development, and campaign execution across different mediums. These projects reflect a blend of experimentation, strategy, and creative problem-solving shaped by both design thinking and evolving AI workflows.
Taco Bell Late Night Concept Video
This AI-assisted concept video reimagines Taco Bell’s late-night campaign through a custom Keanu-inspired character and a more cinematic, narrative-driven approach. Using generative tools, ElevenLabs for voice, and Haiper for video, the piece was designed as the first chapter in an episodic concept where a time portal sends him into different settings and eras for late-night Taco Bell adventures.
