The Oahu Microsite was developed through research, ideation, logo design, and digital experience planning to create a cohesive travel-focused concept. I began by exploring Oahu through word mapping, visual research, and competitor analysis, which helped define the site’s tone as vibrant, laid-back, adventurous, and culturally rich. From there, I translated those insights into a visual identity and microsite concept that highlights travel information, local experiences, and the island’s atmosphere in a more engaging and visually unified way.